MWS Advisory Board

Mike Rosa

  • Applied Materials
  • Head of Marketing 200mm Equipment Products Group
  • Biography

Mike currently leads the Strategic & Technical Marketing group within the ≤200mm/300mm MtM equipment business unit at Applied Materials. As CMO, he and his team are responsible for defining strategic and technical product marketing and marketing communications for the group, including identifying key device level technology inflections and translating those into roadmap requirements for the continued development of ≤200mm & 300mm semiconductor equipment and processes in support of MtM device technologies. Mike also supports the group in a strategic business development capacity, focusing on M&A and inorganic revenue generation.

With over 20 years of technology focused product and business development experience Mike brings to his role significant MtM domain knowledge and technology commercialization expertise. Prior to joining Applied Materials Mike held various contributor level and senior leadership positions within the United States and Australia. His technical qualifications include B.Eng. (Hons) in Microelectronic engineering, a Ph.D. in MEMS / Microsystems design and fabrication and an MBA with dual majors in Marketing and Business Strategy. Mike has authored over 40 journal and conference publications and holds over 28 U.S. patents concerning various applications of MtM technology.