The AR/VR market is considered to be a pivot market for the CE industry. It is a big pond, crowded by the strongest players in the world, with very deep pockets, and a lot of technological gaps to bridge, in order to bringing a viable product to the market. Among the missing parts to bridge is a display engine. One of the promising technologies for such a display engine is Laser beam Scanning, based on MEMS scanning mirrors. This technology is not new, however it had never met the needed requirements for the market in terms of performance, size and maturity. It is happened that most of dominant LBS players are start-ups, and also fabless. How do MEMS start-ups play in this big pond? What is the synergism between the big players and the start-ups? Could a fabless mode work for these start-ups? My talk will focus on all of these questions, with specific example for our day to day challenges at Maradin.