Pirelli

Sponsorships

Company Profile

Established in Milan in 1872, Pirelli is a major player in the tyre industry and the only global manufacturer focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. With a distinctive positioning in High Value tyres, the Group stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
With 18 production plants in 12 countries, around 31,000 employees, a turnover of about €6.65 billion in 2023, Pirelli has a commercial presence in over 160 countries.
Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 115 years. At present, the company participates in over 350 car and motorcycle sport events and since 2011 it has been the Global Tyre Partner to the Formula One™ World Championship.
Thanks to a strong commitment in research and development, Pirelli has over 2,000 people engaged in R&D located at its Milan headquarters and 12 local technology centers and a portfolio of 6,000 patents.
In 2023, Pirelli’s investment in R&D equaled 5,4% of its revenues from High Value products.

Products & Services

Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 patents obtained in order to achieve the highest levels of performance, safety and containment of environmental impact. The company has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020. Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 until 2024 and has been the Official Single Supplier of WorldSBK since 2004. Since 2021, Pirelli has also been the exclusive supplier of the FIA World Rally Championship: a championship in which Pirelli has already developed some of its most advanced technologies, which have subsequently been transferred to road products.

Pirelli & C. SpA , Via Bicocca degli Arcimboldi , 3 – 20126 Milano Tel. +39 02 64421 – www.pirelli.com

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