EV, IoT and industry 4.0 open new market opportunities in the semiconductor field. The potential is high but so are the expectations to quickly fulfil the stringent specifications and requirements for tomorrow’s products. The customer focus is shifting into embedding more and more capabilities into their devices in order to develop smart products. Several challenges must be faced in each of the stages of the MEMS and sensors development: from the conceptual design employing unconventional materials and unique processes to the characterization and reliability assessment of complex structures. In this talk we will provide an overview to the journey from a conventional pure-play CMOS foundry to become a reference partner in more than Moore technologies with special emphasis into MEMS, sensors and its monolithic integration with CMOS devices.