Shanghai Multimedia Industry Association (MIA)

Shanghai Multimedia Industry Association (MIA), established in May 2003, is one of the first twelve new Industry associations established in Shanghai after China’s accession to WTO. Shanghai’s DIGITAL media industry mainly includes digital animation, online games, digital audio, digital publishing, digital learning and digital display. In 2018, the output value reached more than 150 billion yuan, with a compound annual growth rate of nearly 25% in the past four years. The number of enterprises in the city increased to more than 15,000, with an increase of nearly 2,000, becoming a highlight industry in Shanghai’s economic transformation.

As a professional organization in the industry, MIA is a non-profit-making social organization voluntarily participated and organized by enterprises, institutions and individuals of various forms of ownership engaged in multimedia production, manufacturing, research and related business fields in Shanghai. MIA currently has hundreds of group members, covering animation, game, exhibition, digital learning and related digital media backbone enterprises in Shanghai and even the whole country; MIA is also a member of International Federation of Multimedia Associations (FIAM), and has attracted more than a dozen foreign corporate members. At present, MIA has established contact with multimedia industry associations in more than a dozen countries, including the United States, Britain, Switzerland, France, Australia, South Korea, Japan and so on, and has a wide range of international communication channels.

MIA adheres to the concept of “serving members, serving industry and serving government”, and has done a lot of fruitful work in promoting and promoting industry, serving and supporting members, personnel training and recommendation, international cooperation and exchange, etc. From 2016 to 2020, nearly 133 industry publicity and promotion activities have been held, and the number of participating enterprises has reached more than 3,000; Received 21 foreign delegations, organize and participate 25 international activities, mainly with the Canadian consulate, Israel consulate and the British consulate, Australian consulate, the international union of multimedia, the south Korean trade development at the consulate of revitalization of the club, Japan association of digital content, maintain long-term friendly exchanges association organization, set up the influence in the field of international multimedia; At the same time, we assisted the government in industrial statistics, public service platform construction, industrial alliance construction, white paper writing and other industrial promotion work. Four years, under the guidance of the government, under the leadership of the council, with the support of our members, through association staff efforts, to further build up a enterprise and enterprise, enterprise and government, domestic and foreign communication platform, better play to the association as a service organization should assume.
Mia has more than 480 corporate members, mainly providing services such as market intermediary, professional skills training, intellectual property application, government project application, professional qualification application, corporate image packaging, and international cooperation. Mia’s main businesses include: policy declaration, education and training, intellectual property, international cooperation, etc. Our clients mainly come from well-known technology companies in the field of metaverse and extended reality.

MIA has a team of high-quality enterprise talents, mostly young and vigorous. Under the guidance of scientific NGO philosophy, MIA has formed an elite team with excellent team spirit, vitality and strong execution ability. MIA is taking Shanghai and Yangtze River Delta as the center, gradually developing and consolidating the domestic market, and constantly connecting with the international market, shaping the association brand image of “personal science and technology consulting”, striving to create a leading social group brand of science and technology consulting in China.