16:55 – 17:15
Presentation: The Digital Sales Room – The Future of Manufacturing Sales
Manufacturers face a rapidly changing sales landscape where digital engagement is no longer optional—it’s essential. This session explores how Product Information Management (PIM), Digital Asset Management (DAM), and Product Experience Management (PXM) transform the way manufacturing companies’ market, sell, and deliver value.
Nobuaki Watanabe
Centric Software
Nobu Watanabe is a seasoned expert in Cloud Computing, API economy, and Product Experience Management (PXM), with over 20 years in the software industry. He co-founded a tech startup in Japan in 2005, led it to IPO, and later established Contentserv Inc. in 2017 as Managing Director. Until March 2025, he spearheaded Contentserv’s growth across APAC, driving digital transformation for manufacturers and retailers with PIM and DAM solutions. Following Centric Software’s acquisition of Contentserv in March 2025, Nobu now leads Centric PXM’s APAC business, continuing to drive innovation, digital strategy, and customer success across the region.
Centric Software
Company Profile
Centric Software® (a subsidiary of Dassault Systemes Group) provides AI-powered platform for consumer goods brands, retailers, and manufacturers of all sizes, covering every process from product ideation to commercialization.
Centric PXM™ (formerly Contentserv) connects product data, digital assets, and content across all channels to accelerate go-to-market execution and deliver consistent, high-quality product experiences worldwide.
Built for industrial-scale efficiency, Centric PXM integrates PIM, DAM, Content Syndication, and Digital Shelf Analytics (DSA) in one unified solution. Manufacturers leverage Centric PXM to streamline product data management, automate content delivery, and gain real-time insights into performance across distributors, e-commerce platforms, and retail partners.
Global leaders in consumer goods and manufacturing achieve measurable results with Centric Software — including up to 400% faster revenue growth, 80% cost reduction in content creation, and an 8.5x increase in product data accuracy.
Part of the comprehensive Centric Software portfolio, Centric PXM complements Centric PLM™, Centric Planning™, and Centric Market Intelligence™, helping manufacturers manage every stage from concept to consumer with full compliance, visibility, and agility.
Empower your teams. Unify your product experience. Transform your growth with Centric PXM.
Learn more about Centric PXM: https://www.centricsoftware.com/centric-pxm/
