13:35 – 13:55
Keynote
Power Challenges for Next-Generation Vehicles and Murata’s Pursuit of Technological Innovation
Vehicle architecture is undergoing rapid transformation driven by autonomous driving, IoT integration, AI implementation, and the shift toward Software-Defined Vehicles (SDVs). The overall power consumption of vehicles is increasing due to the rise in electronic control units and the adoption of high-performance processors. While low-power design, wide bandgap semiconductors, and thermal management technologies are being developed, efforts are also underway to develop in-motion charging and transition to 48V architectures.
Requirements for electronic devices in new architectures and Murata’s initiatives will be reported.
Hiroshi Iwatsubo
Murata Manufacturing
1985.Mar Hiroshi Iwatsubo graduated from Kyoto University, Department of Technology. He joined Murata Manufacturing Co., Ltd. in Kyoto, Japan in 1985. After engaging in the development of ceramic materials for four years, he was transferred to Murata Europe GmbH in 1989 until his return to Murata Japan in 1993.
In 2012, he was appointed to Vice President, Head of Global Sales & Marketing
In 2015, he was appointed to Senior Executive Vice President (Board Member) Corporate Technology & Business Development Unit, In 2020, Senior Executive Vice President .
Since 2024, Hiroshi Iwatsubo currently serves as CTO and Executive Deputy President.
Murata Manufacturing
Company Profile
Murata Manufacturing Co., Ltd. is a worldwide leader in the design, manufacture and sale of ceramic-based passive electronic components & solutions, communication modules and power supply modules. Murata is committed to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. The company has employees and manufacturing facilities throughout the world. For more information, visit Murata’s website at www.murata.com.
www.murata.com/en-global
Company Products & Services
Research, Production and Sales of Electronic Devices made from fine ceramics
