Michelle Yan

Michelle Yan is a seasoned executive with over 16 years of proven leadership in the meetings and events industry. As the General Manager of I.S.I.G. China, she brings a track record of delivering high-impact, large-scale events while driving sustained growth and fostering strong collaborations in diverse cultural and professional environments.

Throughout her career, Michelle has spearheaded cross-functional teams to execute complex, high-profile events for international conferences, corporate summits, and association-driven gatherings. Her meticulous planning and seamless execution consistently exceed client expectations, while her strategic insight ensures that each event achieves its objectives—be it brand elevation, stakeholder engagement, or global market expansion.

A visionary marketer, Michelle possesses a deep understanding of market trends and leverages targeted campaigns to amplify event visibility, engagement, and return on investment. Her initiatives have significantly increased brand awareness, attracted industry-leading participants, and solidified key partnerships on a global scale.

Committed to forging robust industry networks, Michelle has played a pivotal role in expanding the international presence of associations in China. She cultivates lasting collaborations and strategic alliances that drive long-term success, ensuring that every partnership delivers mutual value and measurable impact.

Renowned for her innovative spirit, Michelle integrates cutting-edge technology and creative solutions to enhance the attendee experience. Under her leadership, events not only captivate audiences but also generate tangible business outcomes. Her passion for pushing boundaries, coupled with her unwavering attention to detail, continues to set new standards of excellence in the meetings and events industry.