Aly Mashaly
Founder & CEO
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Aly Mashaly is a renowned expert in power electronic systems and power semiconductors, with over 20 years of experience in the electronics industry. He holds several patents in the field and is a keynote speaker at numerous international conferences. Aly earned his degree in Electrical Engineering with a focus on Power Electronics from Ain Shams University in Cairo. In late 2002, he moved to Germany to pursue his master’s degree at the University of Hanover.
He began his career as a pioneer in the early development of power electronic systems for avionic applications before shifting his focus to advancing power electronics in the electric vehicle market. In his most recent role as Technical Director at ROHM Semiconductor Europe, Aly played a key role in driving the company’s vision to establish itself as a global leader in power devices.
Today, Aly is the Founder and CEO of Verotera, a German startup that bridges the gap between system developers and semiconductor innovators by combining deep system-level expertise with advanced semiconductor power modules and AI-driven hardware optimization.
Company Profile
Verotera is a German startup and a next-generation semiconductor company driven by deep system-level expertise and a vision for a smarter, cleaner world. Our team brings hands-on experience in inverter development, semiconductor design, and real-world system integration. We operate across the full stack — from chip physics to complete systems — designing technologies that address the actual needs and constraints of modern applications.
This unique positioning allows us to reduce integration costs, accelerate design cycles, and deliver higher system efficiency. With strong industry networks and credibility in both the OEM and semiconductor domains, we bridge the gap between demand and innovation — enabling faster validation, strategic partnerships, and more effective go-to- market execution.
Please visit Verotera’s website for more information: www.verotera.com
Mike Rosa, Ph.D.
CMO & SVP Strategy
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Mike Rosa is chief marketing officer (CMO) and senior vice president responsible for strategy at Onto Innovation. Prior to his current role, Mike served as CMO for Applied Materials ICAPS and Advanced Packaging Groups, where he was responsible for leadership of strategic and technical marketing, marketing communications, charting device segment inflection roadmaps and providing strategic business development support toward M&A activities. He has over 25 years’ experience in semiconductor engineering and technology, with roles that span device design and fabrication, equipment development, marketing and sales. His technical qualifications include B.Eng. (Hons) and Ph.D. degrees in Microelectronic Engineering and an MBA with dual majors in Marketing and Business Strategy. Mike has authored over 40 journal and conference publications and holds over 29 U.S. patents
Company Profile
Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: Un-patterned wafer quality; 3D metrology spanning chip features from nanometer scale transistors to large die interconnects; macro defect inspection of wafers and packages; elemental layer composition; overlay metrology; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient. Headquartered in Wilmington, Massachusetts, Onto Innovation supports customers with a worldwide sales and service organization.
General Telephone: +1 978 253 6200
General email: info@ontoinnovation.com
Website: www.ontoinnovation.com
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