13:25 – 13:45
Smart tires : powerful sensors for modern mobility
- Smart tires are becoming relevant actors in modern mobility applications thanks to the technology maturity they have reached.
Their sensing capabilities are exploited while vehicles are circulating, generating broad data sets from the interaction of tires with roads.
Through data processing and sector specific know-how, sophisticated algorithms provide unique insights towards safety, performance, sustainability and servitization.
The paper will highlight the technical and ecosystem challenges that must still be faced to ensure the widest adoption, offering some concrete examples of deployed applications in different business environments.
Corrado Rocca
Pirelli
During his career, Corrado held several managerial roles in telco, media, IoT, communications and automotive industries, mainly in technical, product and business areas.
He is currently heading in Pirelli Tyre the R&D department developing tyre connectivity solutions, for OE and aftermarket applications. He is leading for Pirelli several international standardization initiatives in the field of future mobility.
Company Profile
Established in Milan in 1872, Pirelli is a major player in the tyre industry and the only global manufacturer focused solely on the Consumer tyre market, which includes tyres for cars, motorcycles and bicycles. With a distinctive positioning in High Value tyres, the Group stands as a global brand known for its cutting-edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.
With 18 production plants in 12 countries, around 31,000 employees, a turnover of about €6.65 billion in 2023, Pirelli has a commercial presence in over 160 countries.
Pirelli’s technological excellence is also nourished by the innovation and competencies derived from sporting competitions, in which it has been active for over 115 years. At present, the company participates in over 350 car and motorcycle sport events and since 2011 it has been the Global Tyre Partner to the Formula One™ World Championship.
Thanks to a strong commitment in research and development, Pirelli has over 2,000 people engaged in R&D located at its Milan headquarters and 12 local technology centers and a portfolio of 6,000 patents.
In 2023, Pirelli’s investment in R&D equaled 5,4% of its revenues from High Value products.
Company Products & Services
Pirelli has a distinct positioning in high value tyres, characterised by an advanced technology with more than 3,600 patents obtained in order to achieve the highest levels of performance, safety and containment of environmental impact. The company has always been strongly committed to research and development, in which it invested 6% of revenue from high-value products in 2020. Involved in motorsport since 1907, Pirelli has been the exclusive official tyre partner of the Formula 1™ World Championship since 2011 until 2024 and has been the Official Single Supplier of WorldSBK since 2004. Since 2021, Pirelli has also been the exclusive supplier of the FIA World Rally Championship: a championship in which Pirelli has already developed some of its most advanced technologies, which have subsequently been transferred to road products.
Pirelli & C. SpA , Via Bicocca degli Arcimboldi , 3 – 20126 Milano Tel. +39 02 64421 – www.pirelli.com
