• Smart tires are becoming relevant actors in modern mobility applications thanks to the technology maturity they have reached.

Their sensing capabilities are exploited while vehicles are circulating, generating broad data sets from the interaction of tires with roads.

Through data processing and sector specific know-how, sophisticated algorithms provide unique insights towards safety, performance, sustainability and servitization.

The paper will highlight the technical and ecosystem challenges that must still be faced to ensure the widest adoption, offering some concrete examples of deployed applications in different business environments.