The semiconductor industry is in the midst of a paradigm shift together with its applied systems triggered by digitalization accelerated by AI technology evolutions in all the systems like evident trends of electrifications and SDV (Software Defined Vehicle) in the automotive industry. As the magnitude and complexity of its applied systems grow exponentially, semiconductor solutions need to integrate more, execute faster with less power, and realize users much better development productivity. Renesas believes the challenge is resolved by building system-oriented solutions for integrations and improving UX (User Experience) values like easier to develop for users. The keynote speech addresses Renesas’ attempts with innovative technologies like chiplet and digitalization/virtualization for system development environment.